Business automation for Australian SMBs

Business automation built around how you actually work

A holistic approach to AI inside your business. Custom tools, staff training, and workflow design built together. Not a stack of disconnected SaaS bolted onto your existing chaos. For Australian SMBs ready to run an AI native operation rather than collect more subscriptions.

Book a free discovery call Start with a Workflow Review Adelaide based. Available across Australia. Free 20 minute call. No pitch.
What we build Adelaide based · orchestrator.company
Nº001 — What it delivers

What business automation actually delivers for Australian SMBs

Most automation pitched at Australian SMBs is a stack of disconnected SaaS products with a shared login screen. A CRM here, an automation tool there, a chatbot bolted on the front, and a team that has stopped opening half of it. That is not business automation. That is software fatigue with a monthly bill.

PrizmaCore builds business automation as one connected system. Custom AI tools sit alongside human workflow. Workflow agents handle the repetitive admin. Your team gets trained on the specific tools they will actually use. Internal knowledge that used to live in one person's head gets captured in a reference system everyone can query. The result is a business that runs cleaner, recovers faster when staff change, and stops depending on memory and verbal handoffs to function. If you are evaluating which automation platform fits your operation, read our honest Make vs Zapier vs n8n comparison →

Custom AI tools built specifically for your business

Off the shelf SaaS is built for the average of a million companies. None of them are yours. We build custom AI tools that fit your specific operation. Diagnostic tools that help technicians work through a fault tree in half the time. Reference systems that hold every SOP, customer note, and historical job in one queryable place. Invoicing and quoting applications that pull from your own pricing and write the document for you. Customer communication tools that match how your business actually talks. Where a tool needs its own interface, that sits alongside our web development Adelaide → work. Anthropic Claude, OpenAI, and Google Gemini sit under the hood. Your team only sees the tool that does the job.

Workflow agents that handle the repetitive admin

Most owner operators spend two to four hours a day on admin that does not require their judgment. Quote chasing, status updates, customer messaging, data entry between systems, knowledge lookups, internal reporting. We build workflow agents that handle that work. Triage incoming enquiries and route them. Draft responses for review. Move data between your CRM, accounting, and operational tools. Pull together the weekly report your office manager spends a day building. The agents work alongside your team, not in place of them. The result is hours back in the day for the work only a human can do.

Staff training so the tools actually get used

The single most common reason SMB AI projects fail in the first ninety days is staff adoption. A tool that nobody opens is a line item, not a system. Training is part of every PrizmaCore engagement. Your team gets walked through each tool one on one. Documentation lives inside the tool itself so the answer is one click away. A support window after handover catches the questions that only come up once people start using it in real conditions. We treat adoption as part of the build. The tool earns its place by being used, not by being installed.

Who this is for

A good fit

  • Australian SMBs ready to move past disconnected SaaS and build a real operating system around how their business actually runs.
  • Owner operators and leadership teams that understand AI is a capability shift, not a feature, and want it woven into the operation rather than bolted on top.
  • Trades, workshops, service businesses, RTOs, and professional services with internal knowledge sitting in people's heads instead of in a system anyone can query.
  • Teams from solo operators up to mid sized businesses where the bottleneck is admin drag, weak follow up, or owner dependence rather than the work itself.
Nº003 — How it works

How it works

01

Free 20 minute discovery call

We confirm whether business automation is the right shape of work for you right now. If a single piece of workflow automation in Adelaide → or a focused agent orchestration → build would land better, we say so. No pitch.

02

Workflow Review ($495)

The standard first paid step. A 60 minute review followed by a written report mapping where your business is losing time, leads, and money, and where AI tools and automation add real value. Delivered the next business day. This is the audit that defines what gets built and in what order.

03

Automation and AI roadmap

From the Workflow Review we draft the full roadmap. Every custom tool, agent, and integration worth building, ranked by commercial impact. You see the scope, the tools, the expected return, and the estimated cost before any build work starts. We sequence the rollout so the highest impact wins ship first.

04

Build, integrate, test

We build the custom tools and agents on your real data inside your real stack. Each piece gets tested against the edge cases your team actually hits. Integrations into your existing CRM, accounting, ticketing, and operational tools get wired up cleanly. You sign off on each tool before it goes live.

05

Staff training and rollout

Your team gets walked through every tool. How to operate it, how to spot a failure, how to make small changes themselves. Documentation included and embedded inside the tool. A support window after rollout catches the questions that only show up in real use. You own the system.

06

Ongoing partnership, optional

Business automation is rarely a one off. Tools get refined, new agents get added, model capability shifts, the operation grows. Some clients run the system themselves from handover. Others stay on a light retainer for ongoing builds and improvements. Month to month. No lock in.

Nº004 — Tools and technology

Tools and technology

PrizmaCore is model and tool agnostic on purpose. The right tool depends on the build. The stack you will most often see inside a PrizmaCore business automation engagement:

Anthropic Claude

Our default reasoning model for any tool that needs judgment rather than rules. Triage, technical reasoning, document handling, customer communication drafts, and any agent where a human would normally have to think before answering.

OpenAI GPT-4o and o1

Used where Claude is not the right pick. GPT-4o for fast multi modal work. o1 for deep reasoning tasks where the model needs to plan before answering. We pick the model per task, not per loyalty.

Google Gemini

Used for long context document work, multi modal ingestion, and specific use cases where Gemini's tool calling and Google Workspace integration earns its place.

Make.com and n8n

The low code automation layer underneath most builds. Make for fast iteration and broad integration. n8n where the workflow needs to be self hosted, kept inside Australian jurisdiction, or run at higher volume.

Notion

The operational layer most engagements run on. SOPs, agent inputs, team dashboards, and the surface staff open every morning. Custom AI tools often write into Notion so the business runs on a single source of truth.

Airtable

Default structured data layer when the client does not already have a CRM. Strong API, clean for lead pipelines, job records, and AI agents to read and write against without custom backend work.

Twilio

SMS, voice, and WhatsApp delivery for customer communication tools, follow up automations, and missed call recovery. Reliable, cheap, stays out of the way.

Custom API integrations and code

Where off the shelf does not fit. Direct integrations into your CRM, accounting system, ticketing platform, ServiceM8, Tradify, AroFlo, or bespoke internal tools. Full stack capability when a custom application is the right answer.

Sovereign Australian AI compute is on our roadmap. Custom small language models on NVIDIA hardware inside Australian jurisdiction so business data stays where it should. Until that ships, current builds use the providers above under their published data handling terms and are designed with that migration path in mind.

Nº005 — Pricing and engagement

Pricing and engagement

Business automation is bespoke work. There is no productised price because there is no productised build. The engagement scales from a single custom tool to a multi quarter rollout, and pricing reflects that. The standard entry point is the $495 Workflow Review.

Standard first step

Workflow Review

$495 AUD

The 60 minute paid diagnostic. Written report and prioritised action plan by the next business day. Maps where AI tools, custom builds, and automation add real value before any build cost is committed. Money back if implementation does not lift productivity or profit.

See the Workflow Review →
After the review

Single tool or agent build

A specific custom AI tool, a workflow agent, or a single integrated automation. Quoted directly after the Workflow Review identifies the highest impact build. Smaller engagements ship in two to four weeks.

Scoped · Focused build

Multi quarter business automation

The wider play. Multiple custom tools, agents, internal knowledge systems, training, and ongoing partnership. Sized at discovery, sequenced in phases so impact compounds across the rollout.

Quoted · Operational rollout

Larger rollouts are quoted case by case after a discovery call. Pricing depends on the number of tools and agents in scope, the integration depth into your existing stack, the size of your team, and how much training and ongoing support the engagement needs. We do not publish made up ranges. The Workflow Review pays for the honest number.

Nº006 — Questions

Frequently asked questions

Straight answers. Ask us anything else on the call.

What is business automation and how does it differ from workflow automation?

Workflow automation removes a specific friction point with a targeted build. Quote follow up, missed call recovery, job card automation. Business automation is the wider shift of building AI and intelligent systems into how your business operates. Custom AI tools, workflow agents, staff training, internal knowledge systems, and the cultural shift of running an AI native business. Workflow automation is one piece. Business automation is the operating system around it.

How much does business automation cost for an Australian SMB?

Business automation is quoted case by case. There is no fixed price because the scope varies from a single custom AI tool to a multi quarter rollout with internal knowledge systems, agents, and staff training. The standard first paid step is the $495 Workflow Review, which produces a written report mapping where AI and automation add real value to your operation. From there we quote the build work specifically. Most clients see a clear return on the review alone.

Do you build custom AI tools or just configure existing platforms?

We build custom AI tools when off the shelf does not fit, and configure existing platforms when they do. Custom builds include diagnostic tools for technical work, reference systems that hold institutional knowledge, invoicing and quoting applications, customer communication tools, and workflow agents that handle repetitive admin. We integrate Anthropic Claude, OpenAI, and Google Gemini under the hood depending on the use case. Off the shelf is fine when it earns its place. It rarely does at the level of detail an SMB actually needs.

How do you make sure my staff actually use the tools you build?

Two things. First, the tool gets designed around how your team already works rather than forcing them into a new pattern. We sit in the operation, watch the real workflow, and build the tool to fit. Second, training is part of the engagement, not an afterthought. Your team gets walked through every tool, gets documentation they can refer back to, and gets a support window after handover. Tools that nobody uses are a waste of money. We treat adoption as part of the build.

Where does my business data sit when you build AI tools for us?

For most current builds, data sits with the underlying providers we integrate. Anthropic, OpenAI, and Google all publish their data handling terms and we design integrations around what those terms allow. We avoid model training on your data wherever the provider supports it. Our long term goal is sovereign Australian AI compute. Custom small language models on NVIDIA hardware sitting inside Australian jurisdiction so your customer and business data stays where it should. Builds today are designed with that migration path in mind.

How long does a business automation rollout take?

Discovery to first usable tool is usually three to six weeks for a focused build. A wider rollout with multiple custom AI tools, internal knowledge systems, agents, and staff training runs across two to six months in phases. We work in milestones so you see something live and useful every fortnight. Discovery and the Workflow Review sit ahead of the build window and add another one to two weeks depending on scheduling and how clear the brief already is.

Will AI automation replace my team or augment them?

Augment. Every PrizmaCore build is designed to take the repetitive admin off your team so they can do the work that actually requires them. Quote chasing, data entry, copy paste between systems, status updates, knowledge lookups. That is what gets automated. The judgment work, the customer relationships, the trade skill, the operational decisions, those stay with your team and get better support from the tools around them. We have never built a system to make a small team smaller. We build them so a small team can run like a bigger one without burning out.

Ready to run a business that runs itself a little more each quarter?

Free 20 minute discovery call. We work out whether business automation is the right next move for your business, or whether a Workflow Review → or focused AI consulting in Adelaide → engagement is the better starting point. Honest fit assessment. No pitch.

  • Free discovery call20 minutes, no commitment
  • Workflow Review$495 AUD. The standard starting point.
  • Build and rolloutScoped after review. Sequenced in phases.
Nº007 — Free, 20 minutes PrizmaCore

Let's see what's worth automating

Just a conversation.

Honest fit assessment before you spend a dollar on a build.

Book a discovery call Or start with a Workflow Review ($495) →
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